Trades · Roofing (Chandler, AZ)
Roofing All Stars
A full marketing + operations stack for a Phoenix-area roofer: new site, AI receptionist, and an owner dashboard that became the system of record.
Visit the live siteThe problem
A family-owned roofer running on a dated site and a missed-call problem. Inbound leads slipped through after hours, jobs lived across spreadsheets and texts, and the marketing site didn't reflect a 25-year-warranty operation.
What we built
- 01Rebuilt the marketing site mobile-first with lead capture and a sticky call-to-action, replacing a generic template with a brand-led design.
- 02Stood up an AI receptionist (voice + chat) that answers 24/7, captures job type and urgency, and books straight onto the calendar — urgent jobs route to the on-call tech.
- 03Built a native field-service backend — CRM, estimates, scheduling, and invoicing — as the operations system of record, with a mobile-first owner dashboard and magic-link auth (the owner never sees a password).
- 04Layered lead-gen across Google Business Profile, Local Services Ads, and Meta — all routed into one lead pipeline. A legal-risk review covered the SMS wording; a security review covered auth before real data.
Before & after
Screens
The outcome
One stack runs the front door (site + receptionist) and the back office (CRM, estimates, dispatch, invoicing). After-hours callers reach a real-sounding agent and land on the calendar instead of a competitor.
Want one of these for your business?
Tell us what's slow in plain English. We'll come back with an architecture proposal — or an honest "not a fit, here's why."
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